Trade Account Application

LORE® Instrument Care — Wholesale & Trade Pricing

We work directly with independent guitar shops, music retailers, repair workshops, and luthiers across the UK. If you're stocking or recommending guitar care products, LORE® is built for your customers.

Why Stock LORE®?

  • The only petroleum-free guitar care range on the market — a genuine point of difference
  • Handmade on Dartmoor in small batches — provenance your customers will value
  • Workshop-tested by WM Guitars across thousands of instruments
  • Carbon neutral, organic ingredients, eco-friendly packaging — ticks every sustainability box
  • Strong retail margins with competitive trade pricing
  • Presentation-ready packaging — no additional merchandising required
  • Free shipping on orders over £50

Who We Work With

We supply independent guitar retailers, music shops, luthier workshops, guitar repair technicians, and music educators. We're selective about our stockists — we want LORE® in the hands of people who understand and care about instrument quality.

How It Works

  1. Complete the application form below
  2. We'll review your application and be in touch within 2 working days
  3. Once approved, you'll receive access to trade pricing and a wholesale order form
  4. No minimum order quantities — order what works for your business

What's in the Range

Our trade catalogue includes the full LORE® Instrument Care range — fingerboard oil, microcrystalline wax, fingerboard & body wax, relic wax, instrument polish, leather balm, and polishing cloths — available in retail and trade sizes.

Ready to stock the UK's most ethical guitar care brand? Complete the form below and we'll be in touch.


Workshop Users — Trade Pricing Without the Retail Commitment

Not every workshop sells products over the counter — and that's absolutely fine. If you use LORE® as part of your day-to-day repair and setup work, we offer trade pricing for professional workshop use too.

Who This Is For

  • Guitar repair technicians and luthiers who use LORE® on client instruments
  • Guitar setup and restoration workshops without a retail function
  • Recording studios and session technicians maintaining instruments professionally
  • Music schools and educators using LORE® in instrument maintenance programmes

What You Get

  • Trade pricing on all LORE® products for professional workshop use
  • Access to larger workshop sizes where available
  • Priority restocking and direct ordering — no need to go through retail
  • A direct line to us if you have questions about specific applications or instruments

Just let us know in the application form below that you're applying as a workshop user rather than a stockist — we'll tailor your account accordingly.