About Moorland Distribution
Some of the best ideas start with a problem that nobody else has bothered to solve.
We started Moorland Distribution because we couldn't find guitar care products we actually trusted. The market was full of petroleum-based oils, synthetic waxes, and chemical polishes — products that did the job, but at a cost to the instrument, the player, and the planet.
So we made our own.
LORE® was born on Dartmoor
LORE® is our flagship brand — a range of instrument care products formulated from natural, organic ingredients with zero petroleum. Cold-pressed lemon seed oil. Microcrystalline wax is derived from natural sources. A polishing cloth made to last. Every product is handcrafted in Devon, designed to protect your instrument without compromise.
We believe the tools you use to care for your guitar should be as considered as the guitar itself. That means no shortcuts, no fillers, and no ingredients we wouldn't be comfortable explaining.
Built for guitarists, by people who care
Moorland Distribution supplies independent guitar workshops, music retailers, and players across the UK. Whether you're a professional luthier maintaining a client's vintage instrument or a weekend player keeping your acoustic in shape, LORE® is made for you.
Our packaging is designed to minimise waste. Our formulations are designed to last. And our commitment to quality means we'd rather make fewer products and make them properly.
Where to find us
You can shop our full range online or enquire about trade accounts for wholesale pricing. We work directly with guitar shops, repair workshops, and music educators who share our values.